I’m Erica. I do marketing. I ask a lot of questions. I try to make the internet (and internal decks) make more sense.

I bring structure to chaos—whether that’s defining GTM strategy, shaping narrative, or aligning cross-functional teams. My background spans brand, growth, and product marketing, often in the fuzzy org-chart spaces where clarity matters most.

My approach blends data and creativity, but always centers on resonance. Because performance only matters if people actually care.

I value trust, honest collaboration, and cutting the fluff to get to what actually works.